More rules from the Baby’s “Book of Becoming a Billionaire”:

• Rule #192: Maximum effort properly applied equals maximum results.

• Rule #71: When you build a team, build it with people who do other things than you do and who do them better than you ever could.

Robert Hecht-Nielsen, Ph.D., is a co-founder of HNC Software which pioneered the use of neural network technology to revolutionize credit card fraud detection and automate lending decisions as well the extraction of information from customer data bases. In 2002, the company merged with Fair Isaac Corporation a Minneapolis software company, in a transaction valued at $810 million. Currently, Dr. Hecht-Nielsen is vice president of research and development for Fair Isaac Corporation and he also directs the Confabulation Neuroscience Laboratory at the California Institute for Telecommunications and Information Technology (Calit2).

When does marketing cross the line? Neil is wound up about so-called reality product placements.

Katherine Kennedy started a relocation business at her kitchen table after a career as an opera singer. She is the CEO and owner of Relocation Coordinates Inc., that moves transferees and new hires throughout the U.S. and the world. She has also started Relocation Information Systems, a proprietary, customizable software application that coordinates, manages and integrates all areas of the relocation process. Katherine is heavily involved in the San Diego community as a board director for the Globe Theatres, Sidney Kimmel Cancer Center and North Park Theater. She is a member of the San Diego Rotary Club 33 and graduate of LEAD San Diego.

A listener asks: Is it worth spending $40,000 or more to get an MBA if I want to start a business?

Billionaire Update: Was Warren Buffett a fool to give $31 billion to the Bill and Melinda Gates Foundation?