SignOn Radio #13 – Mar 14, 2008

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Trimming options may be the best option

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Not your average “Joe”


Segment 1: Eliminating an option may cause psychological pain and loss, according to a recent study at MIT, even though we know that it’s irrational. Barbara talks about the importance of balancing focus and options to make rational business decisions. Entrepreneur, angel investor and University of Southern California professor Steve Goldberg offers advice on estimating how much money you’ll need to raise and discusses operating strategies for early stage companies.

Segment 2: Christian Braemer, the founder of Joe Media Inc., discusses quitting his job, downsizing his lifestyle and starting a company to deliver advertiser sponsored Wi-Fi access in restaurants and other public places.