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Lose a little to win a lot.
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When it comes to effective negotiations, Neil and attorney Randy Broberg
identify common mistakes and discuss strategies for getting what you want. They
concur that too often people lose sight of their goals and fight insignificant
battles.
Yakety-yak, don’t talk...
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Neil advises entrepreneurs against "falling in love" with their own voices and
wasting golden opportunities to raise money. Rambling seldom answers the real
questions in investors’ minds.
Randy Broberg, named one of the best transactional intellectual property
attorneys by the San Diego Daily Transcript, is a partner at the law firm of
Allen Matkins.. His diverse clients have included representing General Atomics
in a manufacturing agreement against a Korean company, representing tennis
player Serena Williams to acquire the domain name, www.serenawilliams.com, and trademark
representation of Directed Electronics which makes the Viper car alarms.
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