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Rules from the BABY’s Book on Becoming a Billionaire
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Rule #119: Paul Simon was right about building the bridge
over troubled waters. And the steel that will allow you to do it is your
savings. Start saving now.
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Rule #120: Taking advantage of ill-informed customers may
lead to short-term profits but over the long-term your customers will hate you
and your competition will be the beneficiary.
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Making money on mistakes. Barbara describes why she won’t be "Sprinting"
for phone service much longer. Companies who allow and even encourage their
customers to choose incorrect plans, are short-term thinkers.
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Falls from grace rebound. The "golden parachute" becomes a "golden
bungee" jump for CEOs who get massive paydays from private equity buy-outs.
Bausch & Lomb’s CEO, Ron Zarella, made millions on his fall from
corporate prominence as well as on the rebound, landing him in this week’s Corporate
Hall of Shame.
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E-"harmonizing" small businesses and lenders. Tom Markel, CEO,
iBank.com, describes his unique Internet platform to efficiently connect small
business borrowers with the proper creditors and capitalists.
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First and goal. Public relations entrepreneur Evan White hopes to
score a touchdown selling Super Bowl ad space to companies who otherwise
wouldn’t be able to get in the game.
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IP secrets may last forever... On this week's Ask the Expert segment,
attorney Randy Broberg explains why a patent isn’t always the right
solution for your business.
Tom Markel is the founder, chairman and CEO of Credentrust Software
Inc., the operating system which supports ibank.com whose mission is to enable
corporations to sell more products and services to their customers by providing
their customers with seamless connectivity to credit and capital. In 1995,
Markel founded the largest mortgage REIT on the American Stock Exchange
("IMH"). The REIT grew to more than $1.7 billion in assets by August 1997, when
Markel sold his interest in the Advisor to Imperial Credit Industries, Inc. He
was formerly Senior Vice President of Lepercq Capital Partners, a New York
City-based investment bank. Markel serves on the board of directors for the
Orange County Council of Boy Scouts of America, America's Second Harvest Food
Bank in Orange County where he also served as its past Chairman. He is a member
of the Order of Malta and Legatus International.
Randy Broberg, named one of the best transactional intellectual property
attorneys by the San Diego Daily Transcript, is a partner at the law firm of Allen Matkins. His diverse clients have included
representing General Atomics in a manufacturing agreement against a Korean
company, representing tennis player Serena Williams to acquire the domain name,
www.serenawilliams.com, and trademark representation of Directed Electronics
which makes the Viper car alarms.
Evan White started Evan White Public Relations after graduating
from California Lutheran University with a degree in communication last year.
His most notable PR campaign was that of Kyle MacDonald’s quest to trade a
single red paperclip for a house, which he did in 14 trades in only a year
using his website oneredpaperclip.com. A current project is MyBowlAd.com which
will sell ad space to smaller companies for the 2008 Super Bowl.
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