• Rules from the BABY’s Book on Becoming a Billionaire
  
  

  • Rule #172: Nothing good comes from excess.

  • Rule #212: Entrenauts! Help wanted signs appear everywhere and the “gorgeous blonde” is won, not by birthright, but by skill and daring.

• Insightful intrapreneurs: Entrepreneurial thinking is not just for startups. Chris Jennewein contends that corporations need intrapreneurs to identify and serve ever-changing markets.

• Dial-a-joke: Two Babson College students create a unique business to transmit humor via cell phones...because everyone loves a good laugh!

• Finding a head to fit the crown. Executive search consultant Mark Landay describes his comprehensive strategy to help company founders replace themselves in order to grow their businesses to the next level.

• Wanted: Bionic Billionaire. Warren Buffet isn’t pruning the family tree for his successor—instead, his advertisement seeks “someone who is genetically programmed to recognize and avoid serious risks.”

• Shame Game: This week’s winners of the Corporate Hall of Shame “rattle” have been charged with more than fiduciary responsibility.

Chris Jennewein is Vice President of Internet Operations for the Union-Tribune Publishing Co., which publishes The San Diego Union-Tribune and its Web site, SignOnSanDiego.com. SignOnSanDiego.com is one of the most widely visited Web sites in southern California, delivering 35 million pages to 2 million unique users in a typical month.

Jennewein joined the Union-Tribune in 2001. He was previously Vice President of Operations for Knight Ridder Digital in San Jose. Under Jennewein’s leadership, Knight Ridder introduced the nation’s first complete online newspaper at the San Jose Mercury News in 1993. Between 1995 and 1997, Jennewein led a program to establish Internet publishing operations at all of Knight Ridder’s 32 newspapers. He joined Knight Ridder in 1992.

Previously, Jennewein held multiple editing and management positions at The Atlanta Journal and Constitution. He was Director of Information Services at the Atlanta newspapers from 1988 until 1992, and introduced Access Atlanta, an early newspaper videotext service. He began his newspaper career at The Tampa Tribune while still in high school. He was later a reporter for The Commercial Appeal in Memphis, Tenn.

He has been widely recognized as a pioneer in new media and is a frequent speaker at industry conferences. In 1999, he received Editor & Publisher magazine’s first EPpy award for individual achievement. In 1997, he was named a New Media Pioneer by the Newspaper Association of America.

Mark J. Landay is Managing Director of Dynamic Synergy Corporation, a premier executive search firm. Mr. Landay has more than 15 years' experience recruiting CEO's and VP's for technology companies from pre-IPO start ups to world-leading Fortune 50 companies. Prior to joining Dynamic Synergy Corporation, he was a director at Compusearch, the high technology division of Management Recruiters International. Previously, he led the business development and expansion for regionally based executive search firm, Rod Asher & Associates. Landay is extremely well connected in the high technology industry with several contacts, including many leading venture capitalists, and has been recognized as an industry expert in both high technology and executive search.

Maja Drolec is the co-founder with Michael Mikek of FunkyCall, a new service that allows you to send pre-recorded greetings, jokes and invitations on your cell phone. Maja, who is from Slovenia, is currently a student in the MBA program at Babson College.