• Rules from the BABY’s Book on Becoming a Billionaire
  
  

  • Rule #202: : If your business behavior and personal ethics smell bad, they ARE bad.

• Houston, we have lift-off: Neil encourages listeners to join the army of Entrenauts--self-empowered individuals ready to launch their dreams and take control of their lives!

• YouTube instead of the boob-tube: Andreas Roell describes how small companies can follow corporate giants, like Coca-Cola, in using YouTube to market their products inexpensively.

• Time to remodel: There aren’t enough walls in the Corporate Hall of Shame to recognize all the CEOs who have stolen from their shareholders.

• Celling Solar: Four UC San Diego students invent a promising solar cell technology and begin to understand the entrepreneurial steps to move innovation to the marketplace.

• Hip to Be Mod: Destructive behaviors impact business health as much as personal well-being. Author Alan Deutschman explains the three keys to successful behavior modification to get into a positive groove.

Alan Deutschman, the author of Change or Die: The Three Keys to Change at Work and in Life, is currently a senior writer at Fast Company, and has been on the staffs of Fortune, GQ, Vanity Fair, and New York. He is the author of two previous books, The Second Coming of Steve Jobs and A Tale of Two Valleys: Wine, Wealth, and the Battle for the Good Life in Napa and Sonoma. Deutschman, who lives in Atlanta, applied the three keys to change to his own successful battle with obesity.

Andreas Roell is the founder and CEO of Geary Interactive ), San Diego’s largest full-service online advertising company. With almost 50 employees and offices in San Diego, Las Vegas and New York City, Geary’s clients include Trump International, 20th Century Fox and Green Peace.

James McCanna, Semeon Litvin, Ashkan Arianpour, and Joshua Windmiller are the founders of SolASE, a San Diego start-up which is developing a revolutionary solar cell technology. The four founders are either recent graduates or current students at UC San Diego. They recently won first place in the first phase of the UCSD Entrepreneurship Competition.