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Trump in a Bottle?
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It seems the Donald, a well known teetotaler, has added his name to a new vodka --- packaged in a gold bottle, it is called – what else? – Trump vodka…..
Ok, the big guy is practicing a well known entrepreneurial principle – namely brand extension…..but the question I would ask is, “Who would buy a vodka from a man who claims to have never had a drink in his life?” The Donald has been quoted “I am not a drinker and I’m proud not to be a drinker,” so does it seem perfectly obvious that this would be a guy you would buy booze from? It’s like buying a Ferrari from a guy named Enzo after he claims that he only rides the bus.
The Donald has the requisite drinks named after him….Trump and tonic….a Trumpitini…….
But what is fascinating is that the Donald is not the only celebrity that has decided that vodka is the booze for branding….there is Ed McMahon…..his is called McMahon perfect……also Jimi Hendrix….even though he is dead you can drink Hendrix electric vodka….Jay Z and Damon dash have a vodka…. And the list goes on.
I don’t get it….there are 447 vodka brands registered for sale in New York state alone….447! So of course you need some celebrity stardust to stand apart….. “Association with icons is a rich and fertile field” says j. Patrick Kenny, CEO of Drinks America.
But how can you trust the Donald to get you blasted on your ass when he has never had a martini in his life……this fame thing is a strange brew…..and I suspect that getting drunk on self-promotion is more intoxicating and more dangerous than 3 shots of his 150 proof vodka.
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The Trump Watch: Can he be a bigger jerk?
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The Trumpet has outdone himself. Now he's going into the travel business with a web site called Go Trump. Does this man have no shame? Is there nothing that the Donald cannot package and sell to someone? Is there no end to personal aggrandizement? Let me know what you think.
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