• Rules from the BABY’s Book on Becoming a Billionaire
  
  

  • Rule #97: Maximize hedonic utility, and money ain’t the answer.

  • Rule #98: Focus on core competencies, not the competition. The bronze medal winner still stands on the podium.

  • Rule #100: : Entrepreneurs pursue their passion not for fame or fortune. They do it for revenge.

• Selling science: Picking the right early adopters is crucial to advancing science from the lab to the marketplace, advises Gail K. Naughton, Ph.D., Dean of the College of Business Administration, San Diego State University.

• Family Feuds & Financial Fallout: With over 80 percent of U.S. businesses controlled by families, Edward D. Hess, author of The Successful Family Business: A Proactive Plan for Managing the Family and the Business, offers a blueprint for managing rivalry, emotion and incompetence in securing the family legacy.

• The “ins” of outsourcing: Chris Harris, CEO of Inventure Global, offers practical advice on how start-ups and small businesses can effectively manage outsourcing strategies.

• Happy to the core? It’s all relative. Neil describes how hedonic utility measures relative happiness…and why being #1 in the market doesn’t always relate to #1 in profits.

• The pursuit of payback. Revenge is a key motivator for many entrepreneurs

Gail K. Naughton, Ph.D., has been the Dean of the College of Business Administration at San Diego State University since August 2002. Prior to that, she spent more than 15 years at Advanced Tissue Sciences, where she was the company’s co-founder and co-inventor of its core technology. During her tenure there, Dr. Naughton held a variety of key management positions, including president, chief operating officer, chief scientific officer and principal scientist. While serving as an officer and director of the Company, Dr. Naughton oversaw the design and development of the world’s first up-scaled manufacturing facility for tissue engineered products, established corporate development and marketing partnerships with companies including Smith & Nephew, Ltd., Medtronic and Inamed Corporation, was pivotal in raising over $350M from the public market and corporate partnerships, and brought four products from concept through FDA approval and market launch. Dr. Naughton holds over 90 U.S. and foreign patents and has been extensively published in the field of tissue engineering. In 2000, Dr. Naughton received the 27th Annual National Inventor of the Year award by the Intellectual Property Owners Association in honor of her pioneering work in the field of tissue engineering.

Dr. Naughton earned her Ph.D. in Basic Medical Sciences and her M.S. in histology from the New York University Medical Center. She earned an executive MBA in 2001 from the Anderson School at the University of California, Los Angeles.

Edward D. Hess is adjunct professor of management and organization at Goizueta Business School of Emory University and is also founder and executive director of The Center for Entrepreneurship and Corporate Growth and The Values-Based Leadership Institute. He is the author of The Successful Family Business: A Proactive Plan for Managing the Family and the Business (Praeger, 2005); The Search for Organic Growth (Cambridge University Press, 2006), Hess & Kazanjian, eds.; Leading with Values: Positivity, Virtue, & High Performance (Cambridge University Press, 2006), Hess & Cameron, eds.; and The Road to Organic Growth: How Great Companies Consistently Grow from Within (McGraw-Hill, 2006). He has an active multigenerational family business consulting practice.

Chris Harris, CEO of Inventure Global, has been successfully developing technology solutions and creating winning business strategies for both start-up and brand-name companies for 13 years. Chris is also the author and inventor on several patents, and is an invited guest speaker at prominent technology symposiums.

In 2000, Chris co-founded Mohomine, a developer of a new automated text classification and extraction technology. The text processing automation software enables people and organizations to access and utilize mission-critical data in unstructured text. The company was acquired by Kofax, the market leader in capture application software, device connectivity and image processing, and a subsidiary of DICOM Group, publicly traded on the London Stock Exchange and the Frankfurt Stock Exchange. At Kofax, Chris was instrumental in accelerating research projects into viable commercial products. Previously he was employed by Microsoft and Intel where he worked on the DirectX and C++ compiler teams.

Chris holds a B.S. in Computer Science from University of California at San Diego.