Radio Show #51: Entrepreneurs and the brave new world of online marketing – August 11, 2007

• Rules from the BABY's Book on Becoming a Billionaire
  
  

  • Rule #22: The species known as "Genus Billionairus Maleus" is not as dumbus as you thinkus. Become the person you can become, and along the way if you fall in love and he or she happens to have $50 or $50 million in the bank, great.

  • Rule #28: A CEO who pretends to be someone else might just pretend himself out of a job.

• The ABC's of marketing to Generations X, Y (and Z). Latest approaches in advertising tie into social networking sites like MySpace and YouTube to encourage customer participation through idea sharing, feedback and promotion. Experts from Microsoft, Tribal Fusion and Geary Interactive describe how online advertising has adapted to user-driven technology trends.

• Get ready...get set...stop. In our Ask the Expert segment, Randy Broberg offers more insights about “cleaning up” up your intellectual property portfolio before you turn it over to potential investors.

• "Yes, yes...I'll marry your money!" Neil contends that Money Magazine's recent "How to Marry a Billionaire" field guide denigrates women and encourages deceit and rapacity.

• Not-so-secret admirer. Whole Foods CEO John Mackey overstepped ethical boundaries when he blogged under the pseudonym "Rahodeb" to promote his company while bashing his competitors.

• Rays of hope: In BABY's new segment, The Elevator Ride, entrepreneur Mike Corrales pitches his solar powered web hosting solution, a business designed to make money while saving the environment.

Randy Broberg, recently named one of the best transactional intellectual property attorneys by the San Diego Daily Transcript, is a partner at the law firm of Allen Matkins. His diverse clients have included representing General Atomics in a manufacturing agreement against a Korean company, representing tennis player Serena Williams to acquire the domain name, www.serenawilliams.com, and trademark representation of Directed Electronics which makes the Viper car alarms.

Andreas Roell is the founder and CEO of Geary Interactive, San Diego’s largest full-service online advertising company. With almost 50 employees and offices in San Diego, Las Vegas and New York City, Geary’s clients include Trump International, 20th Century Fox and Green Peace.

Mike Corrales is the CEO of Greenest Host, a 100% solar energy powered web hosting solution for individuals and small to midsize businesses. The company’s data center is powered by solar-produced electricity during the day and battery energy from the panels at night.