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"Bosses" Bruce Springsteen and Donald Trump teach very different lessons for
promoting their businesses in a changing world, and after 20 years in the
trenches software entrepreneur Pamela Coker hit gold. Intellectual property
attorney Randy Broberg explains the ins and outs of patents, copyrights,
trademarks and trade secrets.
Segment 1: Neil and Barbara explore how super star Bruce Springsteen mixes
reputation with innovation
Neil and Barbara explore how super star Bruce Springsteen mixes reputation with
innovation, meets and exceeds audiences’ expectations, and shares the credit
with his band—important lessons for all organizations. The latest edition of
The Trump Watch provides an update on how "the Donald" has become the most
self-absorbed champion in the history of outrageous promoters.
Segment 2: As one of a few women CEOs in a male dominated industry, Pamela Coker
co-founded Acucorp, a global business software company in 1988.
As one of a few women CEOs in a male dominated industry, Pamela Coker
co-founded Acucorp, a global business software company in 1988. Despite
challenges and opposition, she ultimately persevered; the company sold for $51
million in 2007. Pamela talks about getting through the dark times and what it
takes to be an entrepreneur.
Segment 3: As one of a few women CEOs in a male dominated industry, Pamela Coker
co-founded Acucorp, a global business software company in 1988.
As one of a few women CEOs in a male dominated industry, Pamela Coker
co-founded Acucorp, a global business software company in 1988. Despite
challenges and opposition, she ultimately persevered; the company sold for $51
million in 2007. Pamela talks about getting through the dark times and what it
takes to be an entrepreneur.
Segment 4: Intellectual property attorney Randy Broberg
Intellectual property attorney Randy Broberg, a partner with the Allen Matkins
law firm, explains the ins and outs and pros and cons of trademarks,
copyrights, patents and trade secrets—and cautions listeners to be willing to
pay to properly protect their businesses.
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