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Segment 1: Neil and Barbara discuss why entrepreneurs will
generally do best by seeking equity positions for investors…remember Baby
Billionaire Rule #41: Debt starts with a "D," and "D" is for dangerous.
Executive coach, Bertram C. Edelstein, PhD, talks about behaviors that
entrepreneurs and executives can change, as well as those they can’t.
Segment 2: Dr. Roberta Gottlieb, Director of SDSU’s BioScience Center
and entrepreneur, is starting a life sciences company the "old-fashioned way"—a
little bit at a time. Attorney Randy Broberg, chair of the Technology and
Intellectual Property Practice at Allen Matkins, cautions entrepreneurs to
protect their trademarks—the small upfront expense prevents costly
repercussions down the road.
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