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Segment 1: From rating movies to negotiating business deals, human
behavior is predictable. Neil illustrates how past behavior patterns can
be used to forecast future choices. Beth Walsh and Bonnie Shaw,
co-owners of the Clearpoint Agency, talk about structuring and starting their
public relations firm as well as how they maintain "clear" focus despite
differing points of view.
Segment 2: Beth Walsh and Bonnie Shaw, owners of the
Clearpoint Agency, elaborate on how their public relations firm has adapted to
growth and high-tech marketing and share 10 tips for improving your company’s
public image. Andreas Roell, founder and CEO of Geary Interactive,
describes how small companies can follow corporate giants like Coca Cola in
using low or "no" cost marketing alternatives to promote their products and
services.
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