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Segment 1: Eliminating an option may cause psychological pain and loss,
according to a recent study at MIT, even though we know that it’s irrational. Barbara
talks about the importance of balancing focus and options to make rational
business decisions. Entrepreneur, angel investor and University of Southern
California professor Steve Goldberg offers advice on estimating how much
money you’ll need to raise and discusses operating strategies for early stage
companies.
Segment 2: Christian Braemer, the founder of Joe Media Inc.,
discusses quitting his job, downsizing his lifestyle and starting a company to
deliver advertiser sponsored Wi-Fi access in restaurants and other public
places.
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