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Segment 1: Baby Rule #289: Customer service is absolutely critical
and is not easy to do well. It needs to be practiced 24x7. Barbara and
guest host Bruce Bigelow lament the growing absence of good customer service
and remind listeners that valuing customers increases the value of their
companies exponentially. Alan Sorkin, founding partner of San Diego
Social Venture Partners, describes how entrepreneurs are applying business
principles and innovation to their philanthropy.
Segment 2: Green technologies are attracting hundreds of millions of
dollars. Barbara and guest host Bruce Bigelow talk with Tad Simmons, founder of
Greensource Partners, about how to position your clean tech company to access
these funds. Email marketing whiz Ron Cates highlights how to ensure
your company’s email newsletter stands out amid the flood of inbox messages.
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